Many of the issue we face in society today are the products of our own behavior. The problem, however, is that if someone tells us to correct our behavior, we tend to be reluctant, and if someone orders us to do it, we might even resist complying at all. But if people can be "triggered" into wanting to do something, changing their behavior is not that difficult at all. In this program, we will explore the research of a professor who believes "Shikake" - ideas that trigger changes in behavior - is the means to changing the world! It really takes much less than you might think.